In anticipation of the upcoming presidential election, The CW revealed on Wednesday a nonpartisan initiativeCW Vote Actuallyto encourage its broadcast and digital audience to make their voices heard.
Unveiled by CW chairman and CEO Mark Pedowitz through a partnership with vote.org, the campaign PSAs will launch Sept. 15 and feature actors from various CW primetime series. "Given our combined multi-platform audience and our particular connection with younger viewers, The CW has a responsibility to use its platforms to clearly and powerfully encourage and educate everyone on the importance of being prepared to vote," said Pedowitz in a statement.
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