Cynthia Littleton Business EditorTBS wanted to find a way to reach more Black viewers with its lineup of scripted and unscripted comedies.
To do so, the WarnerMedia cabler turned to a pair of former TBS marketing executives who launched their own creative shop last year in Atlanta last year.Lori J.
Hall and Jessica D. Lane, co-founders of Pop’N Creative, came up with a consumer activation tailor-made for the YouTube and TikTok era.
TBS’ “HBCU Cash Out Challenge” offered recent graduates of Historically Black Colleges and Universities the chance to get creative with a 60-second video explaining how their college degree is helping them achieve their dreams.
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