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Taiwan Remakes its Music Image With Midem Partnership

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variety.com

Patrick Frater Asia Bureau ChiefIt would be unfair to say that Taiwanese music has an image problem. Contemporary music from the island has a strong history and is well-regarded by those who know it.Rather, it has been outshone by bigger forces such as K-pop and the gravitational pull of the massive mainland Chinese music market.The Taiwan government is trying to set that right with a series of initiatives at this week’s wholly-digital edition of Midem, the long-running music industry convention that normally operates in physical form from Cannes, France.Robin Lee, previous head of Taiwan’s IFPI, a decade ago claimed that 80% of Chinese-language pop songs were originally created in Taiwan.

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