Antonio Ferme editorCAA has inked a development deal and partnership with Sweety High, which tailors video content, and lifestyle and commerce offerings for Gen Z audiences.Sweety High has created multiple scripted video series and launched an influencer network called Social Impact.
It’s also rapidly expanding its Gen Z management roster, including talents like Lilly K and Jena Rose. Last year, the platform experienced 400% growth with 230 million monthly viewers across social and editorial channels as well as 10.2 million TikTok followers.Variety spoke with Sweety High CEO Frank Simonetti about how the partnership came about, how Gen Z trends shifted during the COVID-19 pandemic and what the future holds for the industry. How did Sweety.
Read more on variety.com