Ellise Shafer administratorSpotify’s New Music Friday playlist tends to benefit independent label and women artists the most, according to a new study.Published in the International Journal of Industrial Organization, research conducted by the University of Minnesota Carlson School of Management concluded that indie and women artists are platformed the most on the wildly popular playlist, which is curated each week by Spotify’s editors.In their research, co-authors Luis Aguiar, Joel Waldfogel and Sarah Waldfogel analyzed “more than 5,700 songs assigned to more than 14,500 top 20 slots” on the playlist throughout 2017.
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