Jem Aswad Senior Music EditorShowtime has announced that it will air “The Show,” a 90-minute feature documentary that will provide a look into the making of the 2021 Pepsi Super Bowl Halftime Show, starring the Weeknd. “The Show” is directed by Emmy nominee Nadia Hallgren (“Becoming”), produced by the Pepsi in-house content studio and Boardwalk Pictures and will premiere later this year.Nearly 100 million people around the world tuned in to watch the Weeknd’s halftime performance, and “The Show” will take a look at just how much work went into those 13 minutes: hours, days and months of collaboration among first-time Halftime Show executive producer Jesse Collins, executive producers Roc Nation and many more to pull off one of the biggest.
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