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Shopping Secondhand Is Now a Badge of Honor, Not a Dirty Secret—and Brands Want In

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By With an eye toward the circular economy and the future of style, Glamour examines the big business of fashion’s resale market, which is poised to double in size in the next five years, with our series throughout the month of April.

Emily Stochl considers herself a lover who’s always up to date about the latest trends. But she hasn’t bought new clothes in almost a decade.

Since 2013, when she followed the news about the and watched the documentary Overdressed about the dangers of fast fashion, she has shopped almost exclusively within the resale market and estimates that 95% of her wardrobe is secondhand.

The 30-year-old hosts the , and she’s part of a movement online called #NoNewClothes. She’s also among a growing group who’ve turned resale into what's likely the most important area of growth in fashion.The secondhand apparel market in the US is expected to double in the next five years to $77 billion, according to by the resale clothing website ThredUp.

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