Roblox has signed a new deal with Sony Music Entertainment that will see the platform host innovative music experiences for players.The deal, which Roblox announced yesterday on its website, will offer Sony artists “commercial opportunities to reach new audiences’”Several Sony artists have already worked with the platform, including Lil Nas X and Zara Larsson.
Both artists performed in the virtual game world for players and fans alike, breaking records for the number of visits.36million people watched Lil Nas X’s performance, which included the debut of his single ‘Holiday’.
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