Rihanna Streams Surge by 640% Thanks to Super Bowl Halftime Performance
variety.comThania Garcia Rihanna made a prideful return to the stage at the Super Bowl Halftime show on Feb. 12 with her first solo performance in seven years.
The megastar delivered a spellbinding set as she floated over the football field and zoomed through a dazzling set list that ranged from radio hits like the unapologetic “Diamonds” to her hooky “Work,” and unsurprisingly, the performance has led to significant increases in streaming and Rihanna-related searches.
In fact, ever since Rihanna was announced as the halftime performer last September, three of her songs (“Umbrella,” “We Found Love” and “Love on the Brain”) crossed over a billion plays on Spotify.
The streaming platform ramped up listeners and heightened anticipation in the days leading up to the big game by promoting the Halftime performer’s “This is Rihanna” playlist, a megamix containing her most beloved hits.
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