EXCLUSIVE: R.J. Cutler will direct and produce the documentary series Big Vape, an adaptation of Jamie Ducharme’s upcoming nonfiction book about the rise of the controversial e-cigarette company Juul.
Cutler just directed the Showtime docu Belushi and has upcoming Billie Eilish: The World’s a Little Blurry which will be released February 26 on Apple TV+.Cutler’s This Machine is teamed on the series with Amblin Television and Time Studios to chronicle the rise of Juul from a scrappy tech start-up to a multibillion-dollar tobacco company that at one point controlled 72% of the market.
This will be no puff piece: Juul’s rise, and the high nicotine concentration and flavored products, helped spark what top health authorities labeled an epidemic
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