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Filmmaker R.J. Cutler on Big Vape and Juul’s Rush to Market: ‘Nobody Would Take a Cancer Drug and Put It Out That Way’
Addie Morfoot Contributor If you expect the Netflix docuseries “Big Vape: The Rise and Fall of Juul” to be the ultimate takedown of controversial e-cigarettes, think again.The four-part series, directed by R.J. Cutler and based on Time reporter Jamie Ducharme’s book “Big Vape: The Incendiary Rise of Juul,” examines all the mistakes Juul executives made, including marketing the e-cigarette to millennials.
