Former professional footballer Peter Crouch has responded to comments made by Manchester United CEO Phil Lynch regarding the strategies they use with players regarding social media.
In the midst of a poor run for United on the pitch, Lynch in October gave an interview in which discussed how United track their players' social media profiles and monitor fan engagement and reaction with graphs. "We pull, twice a day, fan sentiment graphs for every one of our players," he said. "We have certain thresholds that alert us when we see fan sentiment going one way - be that a personal issue, an on-pitch performance issue and when that happens, we then start to work with the player and his team individually to try and counter that narrative a little
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