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14.12.2023 / 14:38

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Mattel to make American Girl doll live-action movie after ‘Barbie’ success

blockbuster first release, “Barbie,” Mattel Films is prepping some 14 live-action films, including movies based on Hot Wheels, Magic 8 Ball, Polly Pocket, Rock ‘Em Sock ’Em Robots and UNO.“Saturday Night Live” has already spoofed the idea of an American Girl doll movie. In April, the NBC sketch comedy show aired a parody trailer with Ana de Armas in which a handful of American Girl dolls from disparate eras of history are brought into modern day but keep dying of cholera.“Come for the fun,” the trailer announces.

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Former 20th Television Head of Drama Michelle Mendelovitz Named Mattel Television Studios Chief

Jennifer Maas TV Business Writer Former head of drama development at Disney’s 20th Television Michelle Mendelovitz has been named head of Mattel Television Studios. In her new role, Mendelovitz will oversee the development, production, and distribution of Mattel’s slate of episodic content on broadcast and streaming globally.

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Robbie Brenner Promoted To President Of Mattel Films On Heels Of ‘Barbie’ Success

Following the massive success of its live-action Barbie, Mattel Films has tapped Robbie Brenner as President. She had been Executive Producer of Mattel Films since 2018.

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Variety’s Entertainment & Technology Summit Takeaways: The Pros and Cons of AI, ‘Finding Your Niche’ as a Content Creator and More

McKinley Franklin editor Leaders from Mattel, YouTube, Universal Pictures, Google, Amazon and more gathered at Variety’s Entertainment and Technology summit, presented by City National Bank, to breakdown the future of marketing in the entertainment space. Panels included conversations with the leading experts on artificial intelligence, fan-focused growth on social media platforms such as YouTube and TikTok and the massive future of online gaming. Here are a few of the key takeaways from a day of lively discourse.

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Hollywood Is Taking the ‘Wrong Lessons’ From ‘Barbie,’ Says Randall Park: ‘Make More Movies by and About Women,’ Not Films Based on Toys

Zack Sharf Digital News Director In a recent interview with Rolling Stone to promote his directorial effort “Shortcomings,” actor and comedian Randall Park criticized Hollywood for taking the wrong lessons from a massive blockbuster like Greta Gerwig’s “Barbie.” The Margot Robbie-led comedy has earned over $1 billion at the worldwide box office, but Park said making more movies about toys should not be the industry’s takeaway. “I feel like, just in general, this industry is taking the wrong lessons,” Park said. “For example, ‘Barbie’ is this massive blockbuster, and the idea is: Make more movies about toys! No.

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American Girl! Magic 8 Ball! Every Upcoming Movie Based on Mattel Toys Following Barbie’s Success

Following Barbie’s explosive box office success, Mattel is ready to make its iconic toys part of a cinematic universe.

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Mattel’s ‘Tiny But Mighty’ Toy Polly Pocket Is Getting a Movie: Everything to Know

It’s no longer just a Barbie world — Mattel’s Polly Pocket toy is now getting the live-action blockbuster treatment.

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The Polly Pocket Movie: Everything We Know

hit theaters, that a Polly Pocket movie was in the works, with Lena Dunham writing and directing, and Lily Collins as both producer and star. Two years later, the project is still…in the works! But given how long it took Barbie to get to the big screen, that might not be a bad thing.

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Mattel Execs on Next Hollywood Moves: ‘Barney,’ ‘Polly Pocket’ and ‘Barbie’ Sequels (EXCLUSIVE)

Elizabeth Wagmeister Chief Correspondent After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood. In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe. Now, with the immense success of “Barbie,” the path is clear for Mattel to make whatever they want — and they already have a ton of projects in the works with A-list partners attached.

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‘Hot Wheels’: Mattel-Warner Bros-Bad Robot Pic Revving Up With Scribes Dalton Leeb & Nicholas Jacobson-Larson

EXCLUSIVE: Mattel is putting gas in the tank of its Warner Bros-Bad Robot movie Hot Wheels with writers Dalton Leeb and Nicholas Jacobson-Larson boarding to pen the live-action adaptation of the 54-year old racing car toy.

Margot Robbie Ryan Gosling Simon Kinberg Warner Bros Jon Cohen David Prowse Robbie Brenner Hannah Minghella Matt Mason Britain USA Netflix film stars exclusive Mattel Ball Racing

Skydance & Mattel Revving Up Matchbox Cars Live-Action Movie

A live-action movie based on the Matchbox die-cast toy vehicles is in development at Skydance Media and Mattel.

Margot Robbie Ryan Gosling Warner Bros Don Granger Robbie Brenner Matt Mason USA film Mattel Ball

Matchbox Cars Live-Action Movie in the Works from Mattel and Skydance

Wilson Chapman editorAnother iconic Mattel brand is racing off the toy shelves and onto the big screen. Mattel Films and Skydance Media are developing a live-action film based on the Matchbox vehicles toy line.Created in 1953 by automotive expert Jack Odell, Matchbox are a series of die-cast vehicle models that take their name from the fact that they can fit inside a matchbox.

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Margot Robbie transforms into Barbie, rides in pink convertible for film

reports Variety.In a 2021 interview, the 31-year-old Aussie actress said that taking on a live adaptation “comes with a lot of baggage … and a lot of nostalgic connections. But with that comes a lot of exciting ways to attack it.”“People generally hear ‘Barbie’ and think, ‘I know what that movie is going to be,’ and then they hear that Greta Gerwig is writing and directing it, and they’re like, ‘Oh, well, maybe I don’t.’”Warner Bros.

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‘Uno’ Scribe Marcy Kelly Inks Deal With Mattel Films

EXCLUSIVE: Marcy Kelly has signed on to partner with Mattel Films to write across their upcoming film slate.

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Mattel CEO Ynon Kreiz Declares “The Turnaround Is Complete” After Toy Maker Posts Strong Q4 Results And Stock Flirts With 5-Year High

Mattel, which has been led by entertainment veteran Ynon Kreiz since 2018, posted strong fourth-quarter results Wednesday that were ahead of Wall Street analysts’ expectations.