Mattel Execs on Next Hollywood Moves: ‘Barney,’ ‘Polly Pocket’ and ‘Barbie’ Sequels (EXCLUSIVE)
variety.comElizabeth Wagmeister Chief Correspondent After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood.
In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe.
Now, with the immense success of “Barbie,” the path is clear for Mattel to make whatever they want — and they already have a ton of projects in the works with A-list partners attached.
With dozens of children’s toys on their film slate, 14 Mattel properties are in active development, including “Barney,” “Polly Pocket,” “Thomas and Friends” and “American Girl.” Of course, the door is also wide open for “Barbie” sequels.
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