Skydance & Mattel Revving Up Matchbox Cars Live-Action Movie

deadline.com:

A live-action movie based on the Matchbox die-cast toy vehicles is in development at Skydance Media and Mattel.This is the 15th feature production Mattel has in the works after American Girl, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, Wishbone, the Christmas Balloon and Barbie, the latter a Warner Bros title currently filming with Margot Robbie and Ryan Gosling in the icon roles of Barbie and Ken.“For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of kids to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” said Robbie Brenner, Executive Producer of Mattel Films. “We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”“We are thrilled to be working with Robbie Brenner and her amazing creative team at Mattel,” said Don Granger, President, Feature Films of Skydance. “Pairing Skydance’s unique brand of premium, elevated action-adventure entertainment with the incredible legacy of the Matchbox brand is a fantastic opportunity.

There is a shared experience for everyone who has played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to craft a worldwide adventure film worthy of such imagination.”Matchbox was invented in 1953 by automotive expert and enthusiast Jack Odell to solve a challenge for his daughter, who was allowed to take a toy to school only if it was small enough to fit in a