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variety.com

17.07.2024 / 10:23

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Two-Thirds of Gamers Say In-Game Ads Don’t Negatively Affect Their Experience, New Survey Finds

Jennifer Maas TV Business Writer Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards, according to a March survey conducted by media analyst company Comscore. Additionally, 34% of gamers who have seen product placement ads in games say it “makes the experience more real.” Comscore and in-game ads platform Anzu’s “State of Gaming 2024” report, which was released Wednesday, surveyed nearly 5,000 adult ages 18-65 years old who self-report playing video games on a device multiple times a week to at least once a month.

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Warner Bros. Discovery to Lay Off Under 1,000 Employees, Cuts to Max Staffers in Single Digits

Jennifer Maas TV Business Writer A new round of layoffs has hit Warner Bros. Discovery, though the number of employees affected in this wave is far less in comparison to the sweeping cuts made across the David Zaslav-led company last year. Sources tell Variety that under 1,000 employees will be laid off across a few sectors in a new cost-cutting move at WBD, including finance, business affairs, production and at streamer Max.

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Ad Sales Projected to Make Up 28% of Streaming Revenue by 2028, New PWC Study Finds

Jennifer Maas TV Business Writer Ads are about to become even more important to streaming strategies for companies including Disney, Netflix, Warner Bros. Discovery and Amazon, according to a new study from firm PricewaterhouseCoopers. In its Global Entertainment & Media Outlook 2024-2028, PwC projects that by 2028, “advertising will make up almost 28% of all the money that streaming services make,” marking a notable increase from the 20% streaming ad sales accounted for in 2023.

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‘Somebody Feed Phil’ Renewed for Season 8 at Netflix (EXCLUSIVE)

Jennifer Maas TV Business Writer “Somebody Feed Phil” has been renewed for an eighth season at Netflix. The Emmy-nominated food travel series, which is among the streamer’s longest-running unscripted shows, debuted its seventh season March 1, featuring the “Everybody Loves Raymond” creator eating his way around Mumbai, Washington, D.C., Kyoto, Iceland, Dubai, Orlando, Taipei and Scotland.

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‘The Sandman’ Season 2 Casts ‘Season of Mists’ and ‘Brief Lives’ Storylines; Ruairi O’Connor to Play Dream’s Son Orpheus

Jennifer Maas TV Business Writer “The Sandman” is adding several new cast members to its already growing lineup for Season 2, and these actors will be playing characters introduced in fan-favorite storylines from Neil Gaiman’s beloved DC graphic novel series, including Ruairi O’Connor, who has been cast as the son of Tom Sturridge’s Dream. Netflix announced on its Tudum website Tuesday that O’Connor will play Orpheus : “the poet, musician, and oracle, is the only child of Dream and the muse, Calliope (last seen in “The Sandman,” Episode 111).

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‘The Boys’ Showrunner on Hughie’s Sticky Tek Knight Encounter, That Zendaya Reference and Firecracker’s Big-Hearted Gift to Homelander

Jennifer Maas TV Business Writer SPOILER ALERT: This story contains spoilers from Episode 6 of “The Boys” Season 4, currently streaming on Amazon’s Prime Video. This week on “The Boys”: Homelander (Antony Starr), Sage (Susan Heyward) and VP-elect Victoria Neuman (Claudia Doumit) rally some Federalist Society one-percenters to fall in line with their plan for total supe supremacist domination and to create internment camps for any detractors — and somehow that was not the craziest part of the episode. First up, there was the giant reveal that Jeffrey Dean Morgan’s character CIA agent Joe Kessler has been a hallucination of Butcher’s (Karl Urban) this whole time.

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Sesame Workshop Names Sherrie Westin CEO

Jennifer Maas TV Business Writer Sesame Workshop has named Sherrie Westin its new chief executive officer, shifting from the interim position she was named to by the nonprofit’s board of trustees earlier this year. Previously, Westin served as the president of the organization behind “Sesame Street” since 2021.

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Emily Henry to Adapt Her Rom-Com Bestseller ‘Funny Story’ Into Feature Film From Lyrical Media, Ryder Picture Company (EXCLUSIVE)

Jennifer Maas TV Business Writer Emily Henry‘s new bestseller “Funny Story” is her latest project to get the feature film treatment — and this time, the author herself is doing the adapting. Produced by Lyrical Media and Ryder Picture Company, the movie version of “Funny Story” will be written by Henry and follow the plot in her rom-com novel of the same name, which was released April 23 by Penguin Random House. Described as “a shimmering, joyful tale about a pair of opposites with the wrong thing in common,” Funny Story” follows Daphne, a children’s librarian coping with her broken engagement to Peter, who realized too late that he loved his childhood best friend, Petra.

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How Warner Bros. Discovery Brings All Its Brands Aboard for ‘Shark Week,’ From ‘House of the Dragon’ to ‘Beetlejuice Beetlejuice’ to DC Studios

Jennifer Maas TV Business Writer The recent “Shark Week” tradition of having a DC Universe superhero host the beloved Discovery Channel event continues this year when “Peacemaker’s” John Cena kicks off the festivities this Sunday. Cena’s gig as emcee comes after “Aquaman” Jason Momoa’s turn last year, and “Black Adam” star Dwayne “The Rock” Johnson’s two-year stint before that.

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‘NBA 2K25’ Sets Release Date, Reveals First-Ever Dual-League Cover With WNBA

Jennifer Maas TV Business Writer “NBA 2K25” is set for a Sept. 6 launch with a special edition cover that will feature athletes from both the NBA and WNBA for the first time in the 2K franchise’s history.

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Xbox Game Pass to Increase Price, Limit Day-One Releases to Most Expensive Tier

Jennifer Maas TV Business Writer Microsoft Gaming is increasing the price of its subscription service Xbox Game Pass across multiple tiers worldwide, and simultaneously limiting its day-one releases to only the most expensive version of the offering. As of Wednesday, Xbox’s Game Pass “Ultimate” level will raise its price by $3 per month in the U.S., going from $16.99 to $19.99 for new customers. The “Core” tier will rise from $59.99 for the 12-month pass up to $69.99 for the annual fee.

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Jeffrey Dean Morgan and ‘The Boys’ Creator on That Kessler-Butcher Twist: ‘We Didn’t Want to Save It for the End’

Jennifer Maas TV Business Writer SPOILER ALERT: This story contains spoilers from Episode 6 of “The Boys” Season 4, currently streaming on Amazon’s Prime Video. Welp! If you were among “The Boys” fans who guessed that CIA agent Joe Kessler (Jeffrey Dean Morgan) was a figment of Butcher’s (Karl Urban) V-induced-brain-tumor’s imagination, give yourself a round of applause and a frothy glass of milk as your prize after Thursday’s Episode 6 reveal. But if you didn’t see this diabolical twist coming, we can’t blame you.

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‘The Boys’ Showrunner on That Tragic Goodbye, Butcher’s ‘Bunny Foreshadowing,’ ‘Gen V’ Cameos and Poking Extra Fun at Marvel With Vought’s D23 Spoof

Jennifer Maas TV Business Writer SPOILER ALERT: This story contains spoilers from Episode 5 of “The Boys” Season 4, currently streaming on Amazon’s Prime Video. While Homelander (Antony Starr) and the supes were away at Vought’s V52 fan event (not to be at all confused with Disney’s 23) on this week’s episode of “The Boys,” Butcher (Karl Urban), Frenchie (Tomer Capone) and company played with a group of crazy, vicious farm animals on a journey to find a supe-killing virus. Amid those two wild plot points was a graver storyline: Hughie (Jack Quaid) and his recently returned mother Daphne (Rosemarie Dewitt) saying goodbye to Hugh Sr. (Simon Pegg), when Hughie agrees to give his dad a pain-free death to put him out of his new misery.

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Facts About Jennifer Maas

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