Though many of the traditional obstacles of the music industry have been conquered by the internet and the rise of streaming, it’s still a daunting task for a new artist to be heard and navigate the ever-changing landscape.
Launching today, the Pepsi Music Lab program - made up of the Pepsi Music Lab Academy and Virtual Summit - aim to give fresh talent the tools and exposure necessary for their careers to take off.
Producer Pi’erre Bourne – known for his work with Playboi Carti, Kanye West, and Lil Uzi Vert – is the Pepsi brand’sprimary collaborator on the Pepsi Music Lab Academy, a three-day intensive for three rising stars with intimate studio sessions led by Pi’erre.
Read more on thefader.com