Britain's Got Talent judge Alesha Dixon's wellness venture has hit a snag. Her vitamin brand, NobleBlu, which she launched in 2020, has folded due to poor sales.The NobleBlu range, consisting of five supplements, promised to boost immunity, beauty, balance, focus and energy.
However, despite this setback, Alesha is not letting it get her down. Despite not being one of the official directors, Alesha was heavily invested in the project and had high hopes for it. "Alesha was really passionate about NobleBlu and put a lot of work into it, although she wasn't one of the firm's official directors," an insider revealed.
The source told The Mirror: "Sadly, it just didn't take off in the way she had hoped and it has now gone out of business. Alesha's disappointed, but thankfully has lots of other projects to focus on at the moment. " OK!
have contacted representatives for Alesha Dixon. As well as BGT, she has some exciting things in the pipeline which she expects to announce later this year.
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