MRC and Penske Media Corporation on Thursday unveiled a new joint venture to bring together their respective data businesses.
The newly formed company combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence, with MRC and PMC sharing equal ownership and control.
The announcement, effective immediately with a transition period through early 2021, was made by MRC CEOs Asif Satchu and Modi Wiczyk and PMC CEO Jay Penske.
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