Peacock, the new Comcast-backed streaming service, won't be available on either of those devices when it launches on July 15.
NBCUniversal's Peacock joins HBO Max, 2020's other major new streaming service, in unavailability on the two most popular streaming devices, as Roku and Amazon and Comcast and HBO Max's parent company WarnerMedia have been unable to come to a carriage deal.
Roku and Amazon Fire together make up 70 percent of the streaming device market, according to TV Guide's sister publication CNET, and they are separately holding out for better terms with Peacock and HBO Max, while the streaming services have chosen to go to market without deals in place. "When it comes to Peacock, we've got a very long-term strategy and vision.
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