GETTING a Hollywood Handshake on The Great British Bake Off is the glittering prize contestants covet – second only to winning the show, of course.
It’s also about to be a golden egg for creators of the Channel 4 favourite because they have now trademarked the term with a view to slapping it on a long line of merchandise.
Judge Paul Hollywood’s gesture of congratulation could end up on everything from kitchen implements to children’s toys and clothing.
A TV insider said: “This isn’t just a reflection of the ongoing popularity of Paul but the continual success story that is the Bake Off. “It launched in 2010 but 12 years later, it’s still going strong and the creators, Love Productions, are still growing the brand.
Read more on thesun.co.uk
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