A post shared by Reformation (@reformation)No such laws have been introduced or even seriously proposed in the UK, although an EU-wide crackdown would inevitably affect the entire European market, as global brands like Zara would have to change their manufacturing standards and British companies that sell to the EU would need to adhere to any rules.
It seems as if we are finally seeing the start of a revolt against cheap clothes - although do we really need the government to wean us off the quick fix of a £10 dress?
Dana Thomas, the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes, thinks so. “We have to reset our habits,” she says.
We’ve been conditioned by fast fashion brands, via marketing, to over-consume, and to think it’s normal to buy a new outfit for a hot date or to walk out of a store with a sack full of clothes.
Read more on telegraph.co.uk