The 10-year anniversary celebrations for One Direction were a lightning rod for the pop band’s sales and streams in the U.K., new data reveals.
According to data published by the Official Charts Company, almost 25 million streams of the group's songs were generated in the days leading to and following the July 23 anniversary date.
As previously reported, three of their catalog albums -- Take Me Home, Made in the A.M. and Four -- last week returned to the Official U.K.
Albums Chart Top 40. Over the past two weeks, 1D’s debut album Up All Night saw the biggest gains (135% uplift in chart sales), while their sophomore set Take Me Home was their most streamed through the last fortnight with a 99% boost in total consumption.
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