Celebrations around the tenth anniversary of One Direction last month has led to a huge surge in streams and downloads of the band's back catalogue.
Promoted with the hashtag #10YearsOf1D, a decade since the band's formation was celebrated with an anniversary website that featured an archive of music videos, artwork, TV performances, behind-the-scenes and rarely-seen content, all in one place.
The band's streaming profiles were also refreshed with reformatted EPs featuring b-sides and rare songs, remixes, live recordings and acoustic tracks.
Official Charts Company data captured across the last fortnight reveals that 24.8 million UK streams of the band's songs have been recorded in the days leading to and following the anniversary date of
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