Harry Styles record Department band Celebrity Harry Styles

One Direction's Streams Leap 174 Percent Amid Boy Band's 10th Anniversary

Reading now: 384
www.billboard.com

The band’s catalog drew 21 million U.S. on-demand streams on July 23, the day of the band’s formation 10 years prior. In celebration of the 10-year anniversary of the formation of One Direction, the boy band’s catalog saw a 173.6 percent gain in U.S.

on-demand streams the day of the anniversary (July 23), according to Nielsen Music/MRC Data. On July 23, One Direction’s catalog, which includes five full-length albums, drew 21 million U.S.

streams. That’s up 173.6 percent from July 22, which saw the band garner 7.7 million. Assisting in the streaming boost: One Direction’s Twitter account, which had been dormant for nearly two years, posted multiple times about the anniversary, as did the most recent lineup of the group -- Harry Styles,

Read more on billboard.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA