One Direction returns to Billboard’s Social 50 chart upon the boyband’s 10-year anniversary, re-entering at No. 2 on the ranking dated Aug.
1.The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, YouTube and Wikipedia.
The chart's methodology blends weekly additions of friends/fans/followers with artist page views and engagement. Its latest tracking period ended July 23.On the newest chart, another boy band, BTS, stays steady at No.
1 for the act's 189th nonconsecutive week atop the list.On July 23, One Direction celebrated its 10th year as a band, with each member of the group’s most recent lineup posting about the anniversary in addition to One.
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