Netflix To Launch Paid Password Sharing In U.S. In Coming Weeks As Part Of Global Rollout
deadline.comNetflix plans to phase in “paid sharing” — the company’s preferred term for cracking down on the loaning of login credentials — in the U.S.
in the coming weeks. The U.S. debut is part of a “broad rollout” across the world in the current quarter, the company said in its quarterly letter to shareholders. “In Q1, we launched paid sharing in four countries and are pleased with the results,” the letter said.
The decision to finally lower the boom on customers for sharing passwords followed a long period when the company winked at the practice.
In recent years, the billions in lost revenue began to take on increasing importance and the first trials of a program in which subscribers can pay a fee to add another subscriber to their account began last year.
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