Netflix said it’s closing down its original DVD by mail business, marking the end of an era as it focuses on retooling its streaming offerings including a new ad-supported plan. “To everyone who ever added a DVD to their queue or waited by the mailbox for a red envelope to arrive: thank you,” CEO Ted Sarandos wrote in a blog post Tuesday titled “Netflix DVD – The Final Season.” The last discs will be mailed out September 29, and must be returned by Oct.
27. Final bills will go out in August. Service to subscribers with DVD and streaming accounts won’t be affected. “After an incredible 25 year run, we’ve made the difficult decision to wind down at the end of September.
Our goal has always been to provide the best service for our members, but as the DVD business continues to shrink, that’s going to become increasingly difficult.
Making 2023 our final season allows us to maintain our quality of service through the last day and go out on a high note,” Sarandos said. “Those iconic red envelopes changed the way people watched shows and movies at home — and they paved the way for the shift to streaming.
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