Looking to emulate the approach of tech companies’ developer conferences, NBCUniversal has scheduled an event in March it is calling “One21.”The plan is for the gathering (which will be held virtually this year on March 22) to become an annual fixture.
It will be a complement to the upfront events traditionally hosted by the company, and will not preclude any participation in major trade shows and industry events like CES.
In January 2020, before Covid-19 brought the curtain down on business travel and confabs, NBCU had a large presence at CES, where it talked up streaming service Peacock and other initiatives.Linda Yaccarino, NBCU’s chairman of global advertising and partnerships, said the urgent need for businesses to respond to the
Read more on deadline.com