Brian Steinberg Senior TV EditorWill legions of remote-wielding TV viewers start to think of their set-top box or broadband hub as a kind of shopping cart?NBCUniversal struck a partnership with PayPal that it says will make the relatively new concept of buying items suggested by TV programs easier and quicker, part of a growing bid by the Comcast-owned media conglomerate to generate new revenue at a time when the business of soliciting TV advertising is in flux.After launching e-commerce efforts earlier this year on its Syfy cable network and in October on Spanish-language broadcaster Telemundo, NBCUniversal now intends to use a PayPal payments system to help consumers purchase goods from a marketplace of more than 60 retailers who will be.
Read more on variety.com