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AMC Taps Mountain Dew in Bid to Open ‘Walking Dead’ to Product Placement (EXCLUSIVE)

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variety.com

Brian Steinberg Senior TV EditorWhen you’re fighting a legion of undead, you need reliable weapons, a plucky attitude, and — this week, at least — a bottle of Mountain Dew.The citrusy PepsiCo soda will this Sunday appear in a new episode  of AMC’s “The Walking Dead: World Beyond,” and not only on screen.

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