EXCLUSIVE: International TV sales chiefs have said MipTV’s waning power has been compounded by the coronavirus pandemic, which has accelerated the switch to year-round online sales activity and increased the emphasis on local and genre-specific events.Speaking to Deadline ahead of the virtual MipTV next week, studio bosses acknowledged the continued importance of global markets, but questioned if there is space for two annual showpiece gatherings in Cannes.
In response, MipTV organizer Reed Midem said it is always talking to delegates about designing markets to meet industry needs.The decline of MipTV was in evidence last year, even before the pandemic swept the globe.
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