Mipcom is the biggest international TV get-together of the year, but the 2020 event was a different beast due to COVID-19. While there were hopes the Cannes affair could take place in person this October, organizer Reed Midem revealed in September that the market would go virtual — and judging by the fast-rising COVID-19 count in France and toughening restrictions, that was probably a wise idea.
Here are takeaways from an extraordinary year.A decade ago, Mipcom’s main trade was Hollywood majors talking up rookie fall hits to broadcasters and pay TV worldwide.
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