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Spotlight: Fadia Kader Is the Woman Boosting Instagram's 'Verzuz' Battles & More Viral Music Moments
As the head of music partnerships at Instagram, Fadia Kader is usually at work behind the scenes of many of the app’s viral music moments. Before the COVID-19 pandemic, this meant working with artists such as Billie Eilish, Tierra Whack and Taylor Swift, sharing best practices and identifying rising talent both on and off the app.