Lionel Messi has beaten long-time rival Cristiano Ronaldo to be named as 2020's most marketable athlete. The study was carried out by SportsPro and draws on social media data to generate an Athlete Influencer Score based on four factors: relevance, reach, return and resonance.
It found that six-time Ballon d'Or winner Messi edged out Juventus star Ronaldo to take this year's crown, with American basketball player LeBron James making up the top three.
Three other football players made the top ten, with PSG's Neymar, Mohamed Salah of Liverpool and Paulo Dybala of Juventus also included.
Also on the list were cricket players Virat Kohli and Rohit Sharma, tennis player Bianca Andreescu and MMA star Khabib Nurmagomedov.
Read more on mirror.co.uk