Lifetime is ramping up its It’s a Wonderful Lifetimeholiday programming event this year by partnering with several charities to give back to families as part of its commitment to support and empower women.
The network has unveiled Gift of a Lifetime, which is part of its pro-social giveback initiative to partner with charities to identify five deserving women and their families to receive the "Gift of a Lifetime" through brand partnership donations.
The 2020 charities, who will also receive donations from A+E Networks/Lifetime, are Save the Children, First Responders First, Bob Woodruff Foundation, The Pink Agenda and The Los Angeles Fire Department Foundation.
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