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Jay-Z’s New Cannabis Ad Campaign Inspired by Slim Aarons

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variety.com

Marc Malkin Senior Film Awards, Events & Lifestyle EditorThe late Slim Aarons was known as a photographer of the very rich and very white.

The mid-century shutterbug became synonymous with pictures of the high society wealthy in extravagant settings of opulence including poolside mansion parties, ski resorts and more.Now, Jay-Z is turning those portraits on their heads in a new ad campaign for his cannabis line Monogram.Shot by Hype Williams at the famed Frank Sinatra House in Palm Springs, the campaign features new takes on Aarons’ most well-known photographs, “Keep Your Cool,” “Desert House Party,” “Poolside Glamour” and “Leisure and Fashion.” Styled by Highsnobiety fashion director Corey T.

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