Snoop Dogg wants to make Death Row Records “an NFT label”
nme.comSnoop Dogg wants to turn legendary hip-hop record label Death Row Records, which he recently acquired, into “an NFT label”.The rapper revealed his plans to move further into the world of non-fungible tokens (NFTs) via a Clubhouse chatroom on Monday (February 14), which was later recorded and uploaded onto YouTube.
During the session, Snoop said that Death Row “will be putting our artists through the metaverse and through a whole other chain of music”.He continued: “Just like how we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse so Death Row will be an NFT label”.Snoop was named the official owner of Death Row Records earlier this month.
He famously released his first two albums ‘Doggystyle’ and ‘Tha Doggfather’ via the label, founded by Suge Knight, Dr. Dre and Michael “Harry O” Harris in 1991.“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.
This is an extremely meaningful moment for me,” he said at the time.Snoop Dogg released his latest album, ‘B.O.D.R.’ (‘Bacc On Death Row’), a few days later, on February 11.
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