Naman Ramachandran Leading Indian studio Yash Raj Films (YRF) is to enter India’s burgeoning streaming market, Variety has learned.YRF’s streaming business (alternatively know as over-the-top or OTT) will be called YRF Entertainment and is being set up with an initial investment of INR5 billion ($67.1 million) Variety understands.
It is likely to operate within India, but also address a global market of Indian diaspora consumers in a fashion similar to rivals Zee5 and SonyLIV.YRF is headed by chairman and MD Aditya Chopra, son of company founder, the late Yash Chopra.While YRF declined to comment, a trade source familiar with the matter told Variety, “Aditya Chopra wants to contribute towards raising the bar of digital content production.
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