Erik Pedersen Managing EditorWarnerMedia Entertainment and iHeartMedia are partnering to co-produce a slate of companion podcasts for HBO Max’s upcoming original and legacy shows.The podcasts will play as standalone productions but often will center on and help promote HBO Max programming, the companies said.
The first to debut will include companion podcasts for the comedy thriller series Search Party and Ridley Scott’s sci-fi drama Raised by Wolves.As part of today’s deal, iHeartMedia also will get a first-look priority to produce HBO Max companion podcasts during the term of the agreement.“Today’s streaming fans are hungry for more content the second they finish an episode of their favorite shows,” said Kevin Reilly, President of TBS,.
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