I'M A Celebrity's Jordan North has unknowingly raised thousands of pounds for a hospice that cared for his uncle. The Radio 1 presenter, 30, had fans of the ITV show in stitches when he kept trying to think of his "happy place" - Burnley FC's ground - to help him power through his first trial.
Jordan repeatedly reminded himself of Turf Moor during the Viper Vault trial, where he tried to get his hands on as many stars as he could whilst trapped in a box full of snakes alongside camp mate Shane Ritchie.
Burnley FC have decided to cash in on Jordan's "happy place" and put the money raised towards their community's food bank and Pendleside Hospice.
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