In times of COVID-19, Carlos Vives has figured out a way to parlay the title of his new single into a pandemic-suitable message and an innovative digital campaign.“No Te Vayas” (Don’t Leave), a duet with fellow Colombian Manuel Turizo, was released April 22, as long planned, but had been recorded for months.
Vives wondered if it were possible to somehow transform the “don’t leave” message into something relevant for those staying at home, particularly in Latin America, where lockdown orders have been extremely strict.
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