Patrick Frater Asia Bureau ChiefLeading online B2B licensing platform RightsTrade has been selected to provide the technological backbone for the upcoming FilMart in Hong Kong.
Turning such a large and busy fair into a virtual market has been a long time coming.The film and TV market, a flagship event for the Hong Kong Trade Development Council, had been expected to operate as a face-to-face event in its usual slot in late March.
But the coronavirus outbreak caused the fair organizers to postpone it to the end of August. And, as it became clear that COVID-related travel restrictions were not going away in a hurry, they chose to keep the calendar position, but switch the market over to virtual one, running Aug.
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