Holly Herndon electronic Experimental and Holly Herndon

Holly Herndon announces new voice instrument and “digital twin” Holly+

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thefader.com

Experimental electronic musician Holly Herndon broke new ground with her 2019 project Proto, an album named after and written in collaboration with an A.I.

developed by Herndon and Mat Dryhurst. Her new project, Holly+, is another exciting and empowering venture bridging the worlds of music and tech development.

Billed as Herndon's "digital twin," Holly+ is a custom vocal instrument and interface in which paying users can upload polyphonic audio to a website and receive it back sung in Herndon's voice.

Holly+ was developed in collaboration with Never Before Heard Sounds. The tool's intellectual property will be held in DAO (Decentralized Autonomous Organisation) cooperative, with proceeds from licensing music utilizing Holly+ going towards.

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