Financing, production and sales company Highland Film Group is celebrating its 10th anniversary by launching a new U.S. distribution division, The Avenue Entertainment.
Highland CEO Arianne Fraser and COO Delphine Perrier have tapped studio veteran JJ Caruth to serve as president of marketing and distribution of the new venture.
The aim is to release six to eight movies annually, whether Highland titles or third-party acquisitions. Most will get a dual rollout in select cinemas and on VOD.
The Avenue has signed an agreement with Paramount's home entertainment division, which will handle all digital distribution, such as VOD, and other home entertainment formats.
Read more on hollywoodreporter.com