“We’re waiting and planning and hoping for the best,” says Red Star CEO Alex Stultz. The forecast for the coronavirus' spread seems to change by the hour, affecting markets, manufacturing and public gatherings across the world.
And for music merchandise -- a business that has to balance long lead times for front-end production with fast turn-arounds for order fulfillment on the back end -- that has thrown the entire industry into uncertainty as the COVID-19 disease grows. “We have eight tours starting in Europe next week and everything seems to be changing day by day,” says Alex Stultz, CEO of Virginia-based merch company Red Star, which handles Dave Matthews Band and others. “What’s happening with shows in Switzerland or Northern Italy?
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