Todd Spangler NY Digital EditorWarnerMedia wants to lure more streamers into the HBO Max tent with a cheaper version of the service — priced at $9.99 per month — that includes ads.The ad-supported HBO Max, set to debut in the U.S.
the first week of June, will be 33% less than the premium no-ads package at $14.99. The details were revealed at WarnerMedia’s upfront Wednesday.HBO Max with ads will be “the most brand-safe, elegant experience for advertisers” in the industry, WarnerMedia CEO Jason Kilar vowed in a prerecorded segment during the presentation.WarnerMedia has talked up plans for the price-reduced, ad-supported version of HBO Max for several months.
Read more on variety.com