HBO Max Will Debut Ad-Supported Tier At $9.99 In First Week Of June
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deadline.comHBO Max’s long-awaited, ad-supported tier will roll out in the first week of June, at $9.99 a month — $5 less than the ad-free version launched a year ago.The announcement came at the end of WarnerMedia’s virtual upfront presentation to advertisers.
WarnerMedia CEO Jason Kilar said the AVOD option would “supercharge” the service. The price point for the less-expensive tier had been widely expected, and the company already had said June would be the launch month, without specifying a date.
The ad-supported launch comes as the service begins to roll out globally, reaching dozens of territories in Latin America and elsewhere by year-end.During the upfront, ad sales chief Jean-Paul “JP” Colaco said the service would have “the lightest ad load
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