By Tom Grater International Film Reporter Up to 50% of U.S. internet users with children under 10 in their households have already subscribed to the Disney+ streaming service, according to a new report.
UK market research firm Ampere Analysis said its findings show the platform has been “disproportionately successful in engaging core audiences in its home market” since launching in November 2019.
Disney previously announced that as of February 4, the service had already attracted 28 million subscribers, surpassing initial estimates from analysts The Ampere report states that more than four in 10 (41%) of 18 to 24-year-olds say they already have access to the service, with original series The Mandalorian and the Marvel films the key draws.
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