Katy Perry Invites Fans to Celebrate the Release of 'Smile' With New Clown Filter

billboard.com:

Katy Perry has officially found her "Smile," and now her army of Katy Cats can find theirs too thanks to a fun new social media filter. "Now it’s your turn to clown around...Use my IG lens and show me ur #SMILE," the pop star captioned an Instagram video on Sunday (July 12) showing off the filter, which gives users a red clown nose akin to the one Perry wears in the cover art for her upcoming album.

In the clip, the American Idol judge bops around wearing a yellow hoodie from her latest line of "Smile"-themed merch, pulling silly faces as the track's ebullient chorus plays in the background.

Last week, Perry also used Instagram to unveil the circus-ready Smile cover, inviting fans to play a classic midway game involving popping virtual